Benefits of Blogging for Canberra Businesses

Globally, about 7.5 million blog posts are published daily, and they are consumed by millions of readers across every corner of the globe, with each spending as little as 52 seconds on average on a blog post. This is an indication of the overwhelming adoption of blog posts as a means of maintaining customer relations in the internet age we live in. Few avenues exist for businesses, no matter the size, to build new relationships with leads and consolidate and solidify existing trust relations with clients while further establishing the business brand as a force to reckon with in the industry as much as blogging. In just three decades since the first blog post was written, blogging has become the most integral aspect of every business, including your business here in Canberra. Though massively adopted, you may fear your business blog may get sucked in the “noise” of multiple blogs, especially if your business specialises in a mainstream industry. This may, in fact, be the tether holding you back from starting just that blog for your Canberra business.

In this article, we offer convincing reasons why your Canberra business stands to immensely benefit from having a blog.  

Establishes your brand as an authority in your industry

A common biblical sage goes, “A good name is better than wealth”, and this is very much true in the ever-evolving world of business. A business with a stellar reputation for being the best and having the most dedicated and knowledgeable experts who can solve any problem or proffer the right solution or service establishes that business as the best in the industry, translating to incredible success. But how can such a “good name” be acquired? As you may have guessed, blogging is one such way. In fact, blogging is a generally fast-tracked approach to establishing your brand as a “good name” in your industry.

Through regular blog posts related to various issues encountered by clients in your industry, often proffering assistance and recommendations on going about these problems, you soon become a key reference when such problems arise. Customers who, through your post, solve problems soon learn to trust your brand for having the right people with the right skills to solve problems. And when issues related to your field arise, their first call on who to hire to resolve issues would definitely be your business. Also, regular posts regarding your affairs in your industry help facilitate a trusting relationship with potential customers who are convinced that your business is legitimate and properly equipped with the skills to resolve issues encountered. Further, creative use of blogs for marketing can bring in new customers who merely look up your blog online. 

Build value for your business

The core goal of every business is to provide value in resolving problems encountered by customers or clients. Often, how effective a business is at providing value is proportional to how successful the business is. While your Canberra business provides value in the actual service you provide to your customers, one overlooked way of providing value is the effectiveness of blog posts. When your business publishes high-quality blog posts consistently that address concerns faced by clients or generally enlighten or educate your customers on effectively addressing issues before they occur, this provides value to customers. It helps build trust in your service and further convinces them that they made the right decision when hiring your brand. 

Build a virtual customer base with email subscribers 

Often, during the business year, you often run discounts and promotional offers to attract new customers and, more importantly, ensure existing customers increase patronage and maintain business relationships. A key way to disseminate information about such offers is often through internet ads, but blogging can prove to be a powerful tool with results that far exceed internet ads. Readers of your blogs who have signed up for your newsletter or regular blog posts will be effectively notified of your promotional offers in their emails.  This would ensure you cut costs in redundant adverts as information on these promotional offers would be passed on to existing customers while ensuring any adverts are solely targeted at new customers. This is one-way blogging can benefit your Canberra business. 

Increase your business ranking on search engines 

The internet holds numerous wonders your Canberra business can tap into, but that can only be achieved through Search Engine Optimisation. This is similar to the order and page on which your business appears when a service or specific keywords related to your business are searched online in key locations where your business is based, such as in Canberra. The higher your business ranks on search engine pages when a service you offer is searched in Canberra, the more likely internet users will see your service and thus utilise your business. Consistent posting of high-quality blog posts would improve your SEO rankings and ensure your business gains massive visibility, which would translate to an increased customer base. In this manner, blogging serves your business as the ultimate de facto advertising tool, achieved with zero cost.  

Build a community 

Have you ever wondered if a community of like-minded individuals who share the same interest and passion for your business or industry exist in Canberra? Perhaps you may have connected with a few, but I wonder if others exist. Well, blogging helps you answer that question. Regular and consistent posts of blogs that address common concerns and trends regarding your business as it relates to Canberra would poke interest from such ones, who would engage your blog through comments or emails. These ones could amount from a couple of individuals to a few hundred or thousands, and in a short span, you have a community of individuals in Canberra connected to your business and industry. These ones would definitely range from customers, fellow business owners, or perhaps individuals who can provide solid referrals for your business. In whatever way you encounter such ones, the certainty of the community you build through blogging and helping your business is immensely guaranteed. 

Conclusion 

As it has been for three decades, blogging is rapidly evolving, with incredible strides being made. In recent times, blogging has become increasingly multifaceted, with audio and video blogs slowly becoming the norm. However, as blogging evolves, traditional blogs have not lost their sway on people as they are increasingly relevant in bringing success to a business.

Why should your business not be among the ranks of those benefiting from the swaying power of blogs? Well, there simply is no reason. So start today; a blog may be just what your business needs to rejuvenate.